A Tailored Approach
Organizations aren’t one-size-fits-all. The following are ways to engage, but the work is always built around your goals and realities.
Let’s talk to define the right scope for you.
Fractional Head of Marketing
For organizations that need sound marketing leadership without the overhead of a full-time executive.
I help leadership teams turn business goals into marketing strategy, execution, progress, and the systems that sustain it.
Sample Scope10–20 hours/week | 3-month minimum
Clarify prioritiesAudit current marketing efforts, identify challenges and opportunities, and define measurable goals.
Design an operating rhythmEstablish a clear plan for meetings and decision-making to keep work moving efficiently.
Lead executionOversee and coordinate marketing initiatives.
Establish success metricsDefine simple tracking tools to evaluate progress and guide future investment.
Deliverables 90-day plan, monthly scorecard, weekly standups
Marketing Sprint
For organizations that need clarity, focus, and execution around a specific launch or campaign.
I lead a collaborative process that translates business priorities into an actionable plan.
Sample Scope
4-week plan
Week 1: Clarify goals, audit, and conduct interviews
Week 2: Define positioning and ideal customer profile
Week 3: Develop messaging and identify channels
Week 4: Build the calendar, budget, and success metrics
DeliverableCampaign plan and budget ready to execute
Integrated Marketing Communications
For organizations that need both digital and print marketing materials.
Every deliverable is built to reinforce your brand, support your goals, and deliver measurable impact.
Sample Scope
• Multi-channel campaign development
• Website and landing page copy
• Email and direct mail (it's back!)
• Paid digital advertising creative
• Social media content systems
• Brochures, guides, and reports
• Event and outreach materials
• Sales and recruitment materials
Deliverables• Messaging framework
• Digital and print assets
• Platform-ready assets for web, email, and social
• Print-ready PDFs
• Editable templates (as needed)
• Production coordination with partners and vendors
Website Strategy & Development Oversight
For organizations ready to refresh or rebuild their website. I lead the process from strategy to launch.
The result is a site that’s true to your brand, easy to use, and built to perform.
Sample Scope
8–12 weeks
Define goals, audiences, and functionality
Develop sitemap and wireframes
Write or edit content for clarity and alignment
Oversee design, build, and launch coordination
DeliverablesStrategic brief, sitemap and wireframes, final content package, design and development oversight to launch
"I have had the privilege of working with Janet for over a decade on multiple projects. She is an amazing professional in communications and marketing. Her creativity and leadership in this field are invaluable."
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Rania Kfuri, VP of Philanthropy, Sales and Marketing, Glenmeadow
